Ikigai in it’s simplest form means – ‘a reason for being’. The word "ikigai" is usually used to indicate the source of value in one's life or the things that make one's life worthwhile. It seemed like just the right collection name for a workwear accessories collection. 

Ikigai by Nine by Thirty salutes those who live a life following their Ikigai, following that unique talent that gives them meaning to their days and drives them. If you haven’t found your Ikigai yet, we urge you to find it 🙂 .

We hope you enjoy browsing and shopping through this collection !